Founder content that is not cringe
Cringe is what happens when a person writes like a brand. The fix is not better writing; it is sounding like yourself.
Words that are never yours
Game-changer, unlock, journey, thrilled to announce, let that sink in, the secret to, nobody talks about. If you would not say it out loud to a friend, it is not yours.
One specific per post
A number, a name, or a run of your own words. A post with none of these could have been written by anyone, and reads that way.
No call to engage
"Thoughts?" and "agree?" are pleas. A specific line invites replies by itself; the people who have something to say will say it.
Say it, then write it
Record the answer first. The spoken version has your rhythm and your doubt in it; the typed version has the brand’s. Write from the transcript and keep the rhythm.