Plain answers for founders who post.
20 guides, each a real answer with the product shown once at the end.
- What to post on LinkedIn as a founder Twelve things a founder can post on LinkedIn every week without becoming a content person: the customer’s words, the number that moved, the mistake, the decision.
- How to turn a video into a LinkedIn post From a three-minute video to a LinkedIn post in your own words: transcribe, find the hook, keep one specific, cut the wind-up.
- Build in public examples that got customers What building in public looks like when it brings customers rather than applause: the number, the mistake, the customer’s words, and a link people can click.
- How often should founders post? Once a day beats three times a week, and three minutes beats an hour. Why cadence matters more than polish, and how to keep it without a content calendar.
- The founder’s daily content routine A five-minute routine: one question at eight, a three-minute take, one look at the posts, one tap, and the receipt the next morning.
- How to write a hook for a founder video The hook is the most concrete sentence you said, moved to the front. Numbers, names and quotes beat questions and promises.
- From a voice memo to social posts How a three-minute voice memo becomes a LinkedIn post, an X post and a Threads post in your own words, with nothing added.
- What to post when nothing happened Quiet weeks have the best posts: the decision you cannot make, the thing you believed last month, the unglamorous part of today.
- How to know which posts bring customers Tracked links per post, replies by name, sign-ups attributed to the post that brought them. A receipt, not a dashboard.
- Founder content that is not cringe No hustle, no rocket emoji, no "thoughts?". Specific, first person, one idea, in your own sentence length.
- Posting to every platform at once One take, six platforms, six shapes: what changes for LinkedIn, X, Threads, TikTok, Instagram and YouTube, and what stays.
- The 100-take challenge A hundred takes, counted not streaked. What changes at ten, thirty and a hundred, and what you hold at the end.
- How long should a LinkedIn video be A founder video should run as long as its one idea, usually under two minutes. How to find the length, trim the rest, and judge it by who replies.
- Repurpose one video into multiple posts How to turn one three-minute founder video into six posts that each fit their platform and keep the same specific line, without copy and paste.
- Build in public privacy You can build in public and keep revenue, user counts and customer names private. What to share instead, and how to share direction without figures.
- How to talk to camera confidently Practical ways to get comfortable on camera: talk to one person, answer a real question, keep takes short, and watch yourself back without flinching.
- Customer quote post example How to write a customer quote post: pick the sentence, ask permission, set the scene in one line, and say what you did about it.
- What to post before product launch What a founder can post in the weeks before launch: the problem, the build, the early users, the doubts. A plan that gets the right people ready.
- Track signups from social media posts How to see which social posts bring signups: one tracked link per post, source tags, replies by name, and a simple weekly check you can run yourself.
- Founder led marketing Founder-led marketing means you are the voice of the company. How to do it on a small budget: pick the customer, tell true stories, and measure who comes.